In Europe, the rising cost of dental care is no longer a niche concern — it's a growing public issue. Across Germany, France, and the UK, basic treatments such as fillings, implants, and gum procedures have become significantly more expensive in recent years. According to a report by The Guardian, dental charges under England’s NHS system have risen by 45% over the past decade, while government spending on dental services increased by only 6%. This widening gap has forced many patients to either delay or forgo essential dental treatments.
What’s more, emotional barriers persist. A 2022 YouGov survey found that more than 60% of European adults experience moderate to severe anxiety when facing dental appointments — with many avoiding routine check-ups until problems become unavoidable.
While these trends reflect both systemic and psychological factors, dental experts agree on one consistent message: the most effective protection starts with better daily habits.
“Most oral diseases are preventable through effective daily oral hygiene, particularly toothbrushing with fluoride toothpaste,” states the European Federation of Periodontology (EFP) in its official guidelines. “Regular and proper brushing can significantly reduce the risk of gum disease and tooth decay.”
It’s in this context that the new Oclean X Pro 20 presents itself not just as a toothbrush, but as a smarter approach to daily oral care. Equipped with real-time AI voice guidance through bone conduction, the device actively coaches users during brushing — correcting pressure, tracking coverage across 12 brushing zones, and delivering instant feedback on brushing performance. It’s more than technology — it’s guided care.
At its core is the Oclean Maglev 4.0 motor, capable of 84,000 movements per minute. The motor works in harmony with 40° super-wide oscillation and the brand’s TurboClean system to deliver powerful yet gentle cleaning — especially important for those with sensitive gums or undergoing orthodontic care. A choice of advanced FlexFit brush heads ensures deep interdental cleaning without abrasion.
Founded in 2016, Oclean has spent nearly a decade focused exclusively on oral health innovation. Its mission: to bring “intelligent care, effortless precision” into everyday brushing. With seamless integration into Apple Health, mold-resistant coating, and up to 40 days of battery life on a single charge, the X Pro 20 embodies this vision — combining design, data, and dental science.
With the cost — and emotional toll — of reactive dental treatment on the rise, technologies like the X Pro 20 offer a proactive solution: one that empowers users to take control of their oral health, before it becomes a crisis.
Because when it comes to protecting your smile, prevention is more affordable — and far less painful — than cure.
Sources:
● The Guardian, "Patients foot the bill for cuts as NHS dental charges rise 45% in a decade", 2024.
● Eurostat – European Health Interview Survey (EHIS), 2023.
● YouGov Europe, "Fear of the Dentist" Survey, 2022.
European Federation of Periodontology (EFP), "Guideline on Daily Oral Hygiene", 2022.
