Price — it's the number 1 factor for most people buying a toothbrush. But simply buying the cheapest electric toothbrush on the market isn't going to deliver good oral hygiene. European buyers are faced with a huge price spread, from €20 drugstore brushes to €250+ smart models.
It's hard to know where to start. Are the extra features worth it? Do you have to pay more than €50 for a good-quality electric toothbrush? And when is it smart to pay a little extra?
This guide cuts through the hype. We're reviewing the best electric toothbrushes under €50 in Europe. We look at the features, the leading brands, and the options you might not consider (including Oclean).
How We Judged Value
Value is a simple calculation: it's how the features offered match up to the price. The better the features and the lower the price, the better value the toothbrush is.
To compare electric toothbrushes under €50/£50/€100, we focused on:
· Cleaning performance – brushing power and consistency.
· Battery life – days per charge, charging method.
· Durability – build quality and expected lifespan.
· Features – timers, modes, pressure sensors, and app support.
· Replacement head costs – ongoing expense per year.
Best Electric Toothbrushes Under €50 / £50
Oclean Air 2/ Air 2T — €49.90
The Air 2 Sonic Electric Toothbrush is the best Oclean product for under €50. It packs a lot of the features you find in our higher-end products — while stripping away some of the smart aspects that go with a higher price tag.
The features include:
· Ultra-quiet operation (<45 dB)
· High-performance Maglev motor delivering up to 80,000 movements per minute
· Lightweight and portable design (under 95 g)
· DuPont diamond-cut, W-shaped bristles for thorough cleaning
· Long-lasting battery with up to 30 days of use per charge
· Fast recharge in just 2.5 hours
· IPX7 waterproof rating for safe use in the shower or sink
We include a Maglev motor in all our sonic toothbrushes. It's the magic behind the sonic power. Delivering up to 80,000 movements/minute, it drives the toothpaste mixture through your teeth, offering unparalleled cleaning for the price.
If you want to go a little over the €50 limit, the Air 2T (€69.90) is one of the best travel toothbrushes on the market. You'll get all the same features. But it's slightly quieter (<37dB) and comes with a chargeable travel case and wall mount.
Oral-B Vitality — €30-€40
The Oral-B Vitality is often seen as the entry-level rechargeable toothbrush in Oral-B's line. It provides 2D cleaning action —oscillating and rotating — so no sonic action. But it does come with a 2-minute timer that keeps your brushing sessions on track.
The battery life is modest, giving you around 8 days of use (or 16 brushing sessions) on a single charge. Some users claim to get 9 days before needing a recharge.
Don't expect any of the higher-end features — no pressure sensor, battery indicator, or app connections. This is a basic but reliable electric toothbrush. A reasonable option if you're upgrading from a manual brush.
Philips Sonicare 3100 Series — €40-€50
The Sonicare 3100 is a "classic" sonic brush — and solidly in the mid-tier level. The motor delivers up to 31,000 brush movements per minute, disrupting plaque via sonic vibration and microbubble action. Not quite as powerful as Oclean, but still a reasonable brush for the price.
Other features include:
· A pressure sensor that vibrates when you brush too hard
· Battery life up to 14 days on a full charge
· Slim ergonomic handle for comfortable brushing
· Battery indicator light
· 2-minute Smart Timer
· BrushSync head replacement reminder
Overall, the 3100 sits between entry and premium: more feature-rich and consistent than basic models, but without the full smart suites found in higher-end brushes.
Best Electric Toothbrushes Under €100 / £100
Oclean X Pro Elite — €69.90
The X Pro Sonic Toothbrush is our most affordable smart model. Consider it a premium-tier electric toothbrush at a mid-tier price. You get an upgraded Maglev motor (reaching 84,000 movements/minute), far faster than almost anything else on the market.
Plus, the smart screen uses a built-in 6-axis gyroscope to detect brushing areas, giving you a brushing score and telling you where you've missed.
Features include:
· Smart colour screen with instant brushing feedback
· 3 brushing modes and 32 intensity levels for a tailored clean
· Maglev motor delivering up to 84,000 movements per minute
· Customisable brushing plans with full app integration
· DuPont diamond-cut, W-shaped bristles for precise plaque removal
· Long-lasting battery: up to 30 days on a single charge
· IPX7 waterproof for safe use in the shower or at the sink
Still within the price range, the X Pro Elite (€79.90) takes the cleaning power to the next level. It adds in ultra-quiet technology, making the brush as quiet as a whisper. The battery lasts up to 36 days, and there's an additional mode added: massage.
The larger-sized interactive touchscreen transforms the smart features. And you can receive a personalised brushing plan via the Oclean Care+ app. So, you can see exactly where you're going wrong.
Oral-B Pro 3 3500 — ~€80
The Oral-B Pro 3 3500 is a mid-range oscillating toothbrush — solidly in the centre of the Oral-B range. The build is noticeably bulkier than other compact brushes. Its strength is in the premium features without crossing into flagship pricing.
The features include:
· 3 brushing modes: Daily Clean, Whitening, Sensitive
· Built-in 2-minute timer with quad-pacer
· Visible pressure sensor: handle flashes red if brushing too hard
· Oscillating-rotating 3D cleaning action for plaque removal
· Battery life: up to 2+ weeks per charge
· Slim, rubber-grip handle for better control
· Travel case included in many editions
Perhaps one of the best features is the range of Oral-B brush heads. While they're not always cheap, the choice of cross-action, precision clean, interspace, and more means each cleaning session can target a different part of your teeth. It's something you don't find elsewhere.
Philips Sonicare 4100 — ~€50-80
The Philips Sonicare 4100 is the next leg up in the Philips range. The sonic toothbrush delivers 31,000 brush movements per minute, balancing power and ergonomics in a slimmer and sleeker body than most oscillating brushes.
The features include:
· Sonic cleaning: up to 31,000 brush strokes per minute
· Pressure sensor: handle pulses gently when brushing too hard
· 2-minute SmarTimer + QuadPacer for even cleaning
· 14-day battery life on a single charge
· BrushSync technology reminds you when it's time to replace the head
· Slim, lightweight handle with ergonomic grip
· Click-on brush heads are compatible across the Sonicare range
Cost Breakdown: Upfront vs Ongoing
There's no doubt about it: Oclean is the best value for money based solely on the brush itself. But the price of the brush can hide other costs, such as brush head replacement.
This is known as the Total Cost of Ownership.
When it comes to upfront pricing (the price of the brush), Oclean usually undercuts Philips and Oral-B by 20–30% in the €50 and €100 brackets, offering more features for less.
That's also true in ongoing costs. Oclean replacement heads average €3–4 each, while Philips and Oral-B heads typically run €5–8 apiece across Europe.
Battery life also shifts the balance. Most Oral-B and Philips models at this price point last 1–2 weeks per charge, whereas Oclean models regularly reach 30 days or more. Fewer charging cycles mean greater convenience and potentially a longer overall device lifespan.
When Paying Extra is Worth It
If you're new to electric toothbrushes, it might be wise to go for a more affordable option initially. But for heavier users or those wanting prestige, it can be worth spending a little extra.
The question is, what do you get for your money?
€100+ puts firmly in the smart features category. While that pushes to the higher price point of Oclean brushes, Oral-B and Philips Sonicare tend to price their most expensive brushes in the €250+ bracket — far beyond most people's budgets.
Oclean proves you don't need to spend €250+ to get excellent cleaning. For less than €100, you can get a high-quality smart brush that far exceeds anything else in its price bracket. And, if you do opt to go over €100, our most advanced option, the X Ultra 20 (€119.90), is the go-to option. With AI voice guidance, precision tracking, and Maglev 4.0 motor, it's unrivalled in terms of speed, technology, and value for money.
The Verdict
If you're looking for the best electric toothbrush under €50 or €100 in Europe, the numbers speak for themselves. Oclean consistently delivers premium features at lower prices, with longer battery life and cheaper brush heads than most rivals.
Oral-B and Philips remain popular and well-supported across Europe — but Oclean's rise shows that you no longer have to pay a premium for smart features or sonic performance.
Final tip: If you care about value and don't want to compromise on quality, Oclean is hard to beat in the sub-€100 bracket.
